The Commerce Journal

Intern Blog

July 1, 2013

In defense of Microsoft

COMMERCE — By now, the world has been made aware of Microsoft’s stupendously massive DRM-restricitive and internet-required blunder that is the Xbox One. Within a mere month of Xbox One’s announcement, Microsoft has realized that telling people what they’re allowed to do with their $500 console is financial suicide and has completely backpedaled on their war against used games and force feeding of online connectivity down their consumers throats.

As is the case with any attempt to retract previous statements, Microsoft’s decision to back down from their original vision of the Xbox One, no matter how terrible of a vision it was, is sure to be met with scrutiny.

Although the inevitable storm of snarky comments is justified due to Microsoft’s forceful stance and stubborn unwillingness to listen to their audience until they came face-to-face with the prospect of losing nearly 100 percent of their market, let’s not forge that, at the end of the day, Microsoft listened to their criticism.

Most cynics would say that they only chose to listen after being confronted with potential monetary loss, but that still doesn’t change the fact that they listened. In a capitalist society, people vote with their dollars and Microsoft was fortunate enough to listen before those votes were cast.

Microsoft risked public humiliation in the short term in order to make the smart decision that would negate their earlier mistakes. That isn’t to say that their criticism from here onward is not justified, but the ultimate goal of responding to the Xbox One’s new policies should be to avoid these kinds of mistakes for the future, not force a company to fear admitting its own wrong.

 

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