Thanksgiving is next week, which means that Christmas (and holiday shopping) is right around the corner.
Hundreds of thousands of shoppers will descend on stores for Black Friday sales, many of which begin on Thanksgiving Day. E-commerce will receive a big boost the Monday after, thanks to Cyber Monday.
But while shoppers are willing to stay up late or get up early for deals, there is a third shopping day in our near future that is even more critical for our local economy: Small Business Saturday.
The shopping holiday, which began in 2010 and will land on Nov. 30 this year, is a national effort that emphasizes shopping at local “brick and mortar establishments.” When making Christmas gift decisions, it is important for local residents to consider the following:
— When you buy goods from a Commerce small business, that money goes directly into the local economy. Small business owners typically live in the community where their shops are located, and buy their own goods and services from that same community. Which means that rent, electricity, water payments and more all go back into the city.
— The city of Commerce receives a percentage of sales taxes paid to local stores. This is one of our city’s main sources of revenue and helps pay for things like street improvement, law enforcement and city utilities.
— Buying locally helps keep small businesses open and encourages other small business owners to either open or relocate their businesses to our community.
— Finally, shopping locally is easier. There is no shipping and handling charges, and you receive the goods you purchase instantly. Additionally, drive time is minimal.
So as you plan your Christmas shopping, be sure to consider local small businesses as more beneficial alternatives to online or out-of-town corporations. Shop local and help improve our community.
The opinion expressed here is that of the Commerce Journal editorial board. The board can be reached at firstname.lastname@example.org.