The Commerce Journal


June 5, 2014

New Commerce ISD Athletic Director to coach uptempo offense



Cleveland runs a spread, no-huddle uptempo offense and plans to utilize the speed of his players to his advantage.

“We’re going to spread the field horizontally and vertically,” he said. “We’re going to start fresh, start from ground zero.”

Cleveland cited the state championships the team has won in the past as hope that he can help bring those championships back home.

“From a professional standpoint, I know what can be done,” he said. “In a place where championships have been won, they can be won again.”

A&M-Commerce Head Football Coach Colby Carthel made a similar statement when he was hired last year to turn around the struggling college program, highlighting the past successes of the college program. 

When Carthel was putting together his coaching staff he said he had almost recruited Cleveland as a coach because he knew him through various coaching circles. 

Carthel said with the talent Cleveland has as a coach, he looks forward to the partnership between the high school and college. 

“He’s a good one,” he said.

Although Cleveland mainly discussed his role as football coach, he said he will not neglect any of the mens sports under his leadership.

“My first job is to take care of mens athletics,” he said, adding he wants every mens team to be successful under his leadership. “What could be more fun than winning all year long?”

Cleveland said if the community can help get behind the team and coaching staff, they can do great things.

“If we’re going to do this together, then it starts with me,” he said. “If you get behind us, believe in us and let us coach your kids, it’ll be fun to watch.”

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