The Commerce Journal

Community News Network

April 3, 2014

Cutting the cord on cable TV, and not missing it a bit

(Continued)

“It’s pretty obvious that there’s actual cord-cutting going on in the U.S.,” Brahm Eiley, president of Convergence Consulting, said in an interview with Bloomberg.

It was estimated that roughly 930,000 customers cut the cord in 2012, for a total of 3.58 million subscribers since 2008. There are other families that make up a completely different group of the population and those are zero TV families.

They don’t have pay for traditional TV.

They probably are spending their time more wisely reading, playing board games with their children and participating in various other social activities, like actually talking to one another.

I applaud them for this but, for one, I am not that extreme; and two, I at least have to watch the news so I know what is happening in the outside world.

And, while there are not many options out for there for live sports, I am hoping that will someday become an option. In fact I am proposing an idea to the cable and satellite providers.

I will pay for your service if -- and only if -- I can pick and choose the channels I want to pay for. Do we have a deal?

Surely they have the technology to cater to my likes. Let’s face it, just how we watch and consume our programming has drastically changed over the years. Also changing is where and when people are watching programs.

But are the providers willing to adapt to survive? I’m in the newspaper business. So trust me, I know a thing or two about adapting and surviving. Only time will tell.

It’s your move, Time Warner.

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